Interestingly the most web traffic we've received has been in the form of a Web 2.o - Youtube. We posted an episode of Raven Tales and so far have received over 10,000 original views. Teachers across Canada also used the tool to illustrate the importance of viewing different mediums to understand narrative elements.
http://www.youtube.com/watch?v=l2IWV24CWHk
As part of lesson plans in British Columbia, students were asked to create their own Raven Tales, and since then we've seen twenty postings of student made animation. Given the time and effort involved this is fantastic response.
http://www.youtube.com/watch?v=hB3SgMP9QW8&feature=related
http://www.youtube.com/watch?v=l8u6AfejgJY&feature=related
Our hope is to continue to explore this kind of give and take with students in using Web 2.o based tools.